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Environmental Marketing

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Environmental Marketing

2 articles

EXPLORING THE ROLE OF ENVIRONMENTAL MARKETING IN PROMOTING REGIONAL DEVELOPMENT: FINANCIAL MANAGEMENT PERSPECTIVES IN ARMENIA AND THE EAEU

Ashot Varazdat Matevosyan, Ani Grigoryan, Mane Matevosyan

April 18, 2026 DOI: 10.34660/conf.2025.97.13.096

Environmental marketing has increasingly become a key strategy for fostering sustainable economic growth and promoting regional development. In Armenia and the Eurasian Economic Union (EAEU), the integration of environmental marketing…

Armenia Environmental Marketing Eurasian Economic Union (EAEU) Financial Management Risk management Sustainable Business Practices

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EXPLORING THE ROLE OF ENVIRONMENTAL MARKETING IN PROMOTING REGIONAL DEVELOPMENT

Ashot Varazdat Matevosyan, Ani Grigoryan, Mane Matevosyan

April 17, 2026 DOI: DOI 10.34660/conf.2025.61.46.099

This article examines the issues of integrating the potential of environmental marketing into regional development processes. It presents the main approaches and tools that contribute simultaneously to environmental protection and…

Ecological Policy Environmental Marketing Marketing Strategies Regional Development Sustainable Growth

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