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EXPLORING THE ROLE OF ENVIRONMENTAL MARKETING IN PROMOTING REGIONAL DEVELOPMENT: FINANCIAL MANAGEMENT PERSPECTIVES IN ARMENIA AND THE EAEU

Ashot Varazdat Matevosyan, Ani Grigoryan, Mane Matevosyan
April 18, 2026 DOI: 10.34660/conf.2025.97.13.096
Environmental marketing has increasingly become a key strategy for fostering sustainable economic growth and promoting regional development. In Armenia and the Eurasian Economic Union (EAEU), the integration of environmental marketing…